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Harrison Guide to  Buying your own custom built rod.

Aviator Cork by Eaton
Because we build in batches, we can only make small modifications to our rods here in our Liverpool factory, but if you want a complete custom build there are many independent custom rod builders who will build a rod to your specification, both here in the UK and overseas.  Many of those rod builders are well known as anglers and can offer you expert advice. These are independent businesses, and vary in what they can offer. A few phone calls should find someone who can offer what you want, a look on forums will get you some extra information on the work they do. The rods on the left are from Eaton Rodcraft.

The possibilities

We list a few custom rod builders below. When planning your specification you should take advice from the professionals as they all have a lot of experience, but ultimately you can have what you want. Each custom builder has his own area of expertise.

Here in the North West we have Tony Kay who is an old friend of ours and who is knowledgeable in both sea fishing and carp and and expert rod builder.  Many of you will know Kevin Clayton from his time working for us here at Harrisons. He now has his own rod building business at http://www.claytonscustomfishingrods.co.uk/   Mick Holgate who trades as Kingfisher Rods is passionate about river fishing and makes some special river rods

Kevin Baines at the Anglers Workshop is one of the most knowledgeable people I have ever met on the physics of rod performance and is based in Newcastle Under Lyme (01782 561 515).  Nick Buss is well known as a distance carp angler and Mark Tunley and Roger Mcourtney are  experts in other big fish especially barbel, though they know a fair bit about carp as well. John Hutchinson is probably the man with the most experience in the trade.

In Birmingham there is Bob at Fosters fishing tackle, now owned by Angling Direct. Bob operates inside the store and can also sell you a standard rod. He has a wide range of knowledge of our full rod range and covers both carp and specialist rods.

For predator rods, the expert is Dave Lumb based near Preston, though of course Dave can also supply Carp and Barbel, rods.


Some of our shops also offer a custom building service, and many stock a range of our rods to look at and handle.
 Yateley Angling Centre have their own range of rods based on Harrison blanks and can also offer a custom build. I mentioned our old friend "Bob the Rod"  at Fosters of Birmingham and further south there is Johnson Ross who stock their own exclusive range as well as offering custom builds.  Planet Carp also have some Harrison exclusives and are able to help with smaller changes to standard rods. The Tackle Box in Dartford have a wide range of our products to offer with a choice of builds.

  Hopefully there should be a dealer or rod builder near you.

Here in the factory we keep a huge stock of blanks ready to ship to your chosen custom rod builder. He will phone us and order the blank and tell us any special instructions such as matt or burgundy finish. A few days later your rod blank will be on its way to your chosen rod builder. Delivery times will vary with season and work load, but good rod builders are always busy, so you may have a little wait, but it should be worth it.

This specialised custom service between Harrisons and our rod building specialists is now unique in the UK, combining the best blank with your personal build choices.

 For more advice, ring the factory (0151 709 5981) and ask for Mike Helliwell.

Overseas, we also have partners who build on our blanks. In France we have Cotes et Lacs who have many years experience with our rods and blanks.

Chris Orme

Chris Orme Rods
Kev Clayton Customs

Custom rods by Kevin Clayton
Kingfisher Chubb 
Chub rod by Kingfisher Rods
True Custom 

True Custom Sweden