Harrison Advanced Rods
201 Summers Road,
Brunswick Business Park,
Liverpool L3 4BL
United Kingdom
Tel: +44 151-709-5981
Fax Number: +44 151-709-6096

Dear Angler,

I started Harrison Advanced Rods in 1989 because I wanted to source better blanks for the rods I was building. Seventeen years on we make tens of thousands of rods and blanks each year for anglers who take their sport seriously. We do not follow fashion - we prefer to lead technically. We led with overfit joints, 40 Ton carbon, 3k and 1k fabrics, and today we still lead with higher modulus and lightweight carbons combined with lower resin content. We are one of the few companies that still make rods and blanks in the UK. Not because we want to preserve UK manufacturing (though that is a pretty good reason), but because I believe we can produce better fishing rods here in my Liverpool factory where I can see every rod blank being rolled from my office window. The guys who work for me are as committed as myself. Every person who is involved in making Harrison Rods loves fishing. Our production is tight and controlled. You cannot get that same level of control if you subcontract your manufacturing overseas.

Every year we produce new designs and the Torrix range of carp rods and Lorhic Fly blanks are at the forefront of carbon technology, but more important they have the advantage that they are designed and made by the most experienced team in the game. Classics like Chimera and Ballista are still hard to beat for many applications. We all eat and breathe rods and blanks and we stretch ourselves to be the best. That is why we are busier than ever making some of the worlds best rods. The only downside of our rods is that you will not find them in every shop. Please contact me if you need help finding the best dealer.

As well as rods, Harrisons also now distribute interesting tackle from other leading brands. Take a look at Owner: A new and unique Paste hook, two new trebles, three new carp patterns, a range of sabiki, the best braid scissors you ever tried and many new lures for pike or bass. Every year we increase our range of rod components for the rod builder.

Harrison Advanced Rods remains our premier brand, the leading brand for "Made in England" rods and blanks. I believe the UK is still the best place to manufacture rods for UK style fishing.

Good fishing,

Dr. Steve Harrison